Transparency and Artificial Intelligence Usage Policy

Last updated: 9/9/2026

At DIMACCI, we place paramount importance on trust, transparency, and the protection of our customers. In accordance with the European regulation on Artificial Intelligence (Regulation EU 2024/1689 - EU AI Act), this policy aims to inform you in a clear and fair manner about how we integrate and use artificial intelligence systems within our online store.

1. Visuals, Photographs, and Synthetic Media

To enhance our products and offer realistic lifestyle settings, certain photographs, atmospheric backgrounds, or virtual models presented in our catalog are generated or optimized using generative artificial intelligence technologies.

• Identification: In accordance with Article 50(2) of the AI Act, any visual generated or significantly modified by AI is subject to an explicit visual disclosure on the product page.
• Product Accuracy: The actual technical characteristics of the items sold (color, texture, dimensions, material finishes) remain fully consistent with the physical products delivered.

2. Texts, Descriptions, and Technical Specifications

We may use automated natural language processing models to assist in drafting, formatting, or multilingual translation of certain product descriptions and buying guides.

• Human Oversight and Control: All descriptions and essential information are proofread and editorially validated by our team before publication, ensuring the accuracy of the information provided.
• Customer Reviews and Testimonials: In accordance with the European directive on unfair commercial practices, 100% of customer reviews published on our store are written by real physical persons who have actually ordered our products. No AI-generated reviews are tolerated or published.

3. Customer Service and Conversational Agents (Chatbots)

To provide you with instantaneous responses 24/7, our customer service may be assisted by an automated conversational agent (AI Chatbot).

• Interaction Transparency: In accordance with Article 50(1) of the AI Act, you are systematically informed as soon as the chat module opens that your initial interlocutor is an automated system.
• Guaranteed Human Recourse: You retain the right at any time to request to be connected with a human advisor from our team or to obtain direct follow-up by email at info@dimacci.de.

4. Personal Data Protection (GDPR)

No personal data transmitted during your exchanges with our customer support or during your navigation is used to train public artificial intelligence models without your prior explicit consent. All automated processing strictly complies with the General Data Protection Regulation (GDPR - Regulation EU 2016/679).

5. Your Rights and Contact Information

For any questions regarding our use of artificial intelligence technologies or to exercise your rights of access, rectification, or opposition, you can contact our data protection officer / compliance service:

• By email: info@dimacci.de
• By postal mail: Orangeriestr. 5, Düsseldorf, Germany